I chose to work in the food industry because of "deliciousness", and because of "picky eating" I often do it myself, and because of love, I put my heart and soul into it. It has been 21 years since I started my business to make flavors and seasonings in 1993. I have never left this industry for half a day, not because I am a workaholic, but because I like this industry, I like like-minded friends in this industry, and I like Jiang Dahe more. This energetic team. I know this industry and love it deeply. In this industry, I happily share and explore.

General Manager of Jiang Da Hefeng——Mr. Li Weihua

Entering 2014, I clearly felt that the winds of quality, safety, and prevention were sweeping the entire food manufacturing industry. In our customers’ annual supplier audits, Nestlé, Xiangshi, Kraft, COFCO, McCormick, Donghai Cereals and Oils, Biod, URC, Want Want, Master Kong, etc., without exception, require our company to pass or suggest that we pass the international food safety system certification (FSSC22000) as soon as possible, which combines the requirements of ISO22000 and PAS220.

        Especially the annual supplier cooperation and win-win strategy seminar organized by McCormick (China) which just ended in Qingdao on May 16th, it puts quality and safety assurance and prevention mechanisms in the first place. Food safety is the survival of the company. premise.

        I remember that ten years ago, I decided at the company’s development strategy meeting: Jiangda Hefeng’s product positioning is to serve the high-end market, and the country, region, province, and city where the product goes must serve the top ten in the region and industry. Customers, or committed to developing into the top ten potential customers. We must be cooperating with suppliers who have a brand, a commitment, and a sense of responsibility. Safety comes first, and safety is a prerequisite for cooperation. Not credulous, not following suit. The five elements of the brand are repeatedly emphasized: honesty, high quality, new technology, perseverance, and profitability. We do not seek to be bigger, but only deep and strong. Many people didn't understand it very well. But today, ten years later, Jiang Da Hefeng is serving the world's best instant noodle companies. In foreign markets, catering chains, meat products, and puffed snack foods compete with us on the same platform and are often the world's top five flavor companies. In China, we have also entered the top three without any dispute, serving more and more customers. When an enterprise becomes specialized and stronger, it becomes bigger without knowing it!

        There are limits to what a person can accomplish in his life, and only concentration can make oneself good enough. The market is so big and there are so many temptations. The only thing we can do is "do something and not do something". That's why I said: "If you don't do something, you can do something."

        Everyone knows that instant noodles cannot be sold into the high-speed rail. One of the factors is that the fragrance is too volatile, which affects the olfactory discomfort of the surrounding customers. After nearly ten years of pondering and dedicated research, we finally developed a clear stewed beef noodle soup AE14- 1-16, the unit price is 0.6 yuan (600ml bowl of soup). It smells of the fragrant beef stew. The entrance is the plump taste of Kobe beef. I can't help but drink it all. The flavor of this product is currently unique in China.

        Looking back at the path I have traveled, I will find that the flavor and fragrance industry is so vast that I can hardly imagine it. Many of the difficulties that I felt were very big at the time. Now it seems that they are just small things and many things that felt very difficult at the time. Let's talk about it after dinner. The peers are bad news, and the cruel market competition has never been so. In the process of development, any industry is facing various impacts, so it is enough to prepare as soon as possible.

        Looking forward to the future, those of us who have grown up in this industry and have a good accumulation in management and technology should seize the opportunity of transformation and focus our attention on what we can sell after ten years. Food is more convenient. Today's market and people's mentality are slowly returning to rationality, the country's legal system is sound, and consumers trust brands. As China enters the Internet era, we should have an "interconnected mindset", cherish opportunities, enlarge our horizons, relax our minds, join forces, establish partnerships, carry forward the best, have confidence in the future, and spread Chinese food culture to the world.